Amazon Tests New Seller Central Verification System
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Amazon Tests New Seller Central Verification System

Amazon claims they protected the marketplace from 2.5 million fraudulent sellers in 2019.


The company is now testing a new verification process that includes a postcard and a video-conference call. The postcard contains a verification code to enter at the end of your seller account applications. It takes up to a week to receive the postcard in the mail.


The purpose of the new system is to verify the seller’s address and identification.


Originally, Amazon began testing an in-person verification process, but the company pivoted to video calls due to the coronavirus pandemic and social distancing requirements.


The new process has been tested with over 1,000 sellers in the U.S., U.K., China, and Japan marketplaces.


“Amazon is always innovating to improve the seller experience so honest entrepreneurs can seamlessly open a selling account and start a business, while also proactively blocking bad actors,” an Amazon spokesperson said about the new system.


This is just one-way Amazon is fighting against fraud. They are also using trained investigators to vet sellers and working with brands to identify counterfeit products.


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