We do so much product research to find the one that will further our business. The time we put into this rivals that of the effort we put in to networking and finding new suppliers. There is one more thing that you should keep in mind when looking at product.
Keep an eye on the reviews. If there are a majority of really poor reviews, and most of them seem to be about the quality of the product, then be aware that this product might have a problem with returns. Now, this is not a game changer. If you find a product that you really think is worth it, this shouldn't stop you from making that purchase. It's just something to be aware of. Maybe you can only afford one more product and you are deciding between two that are good choices. The one with the worse reviews may sway your decision one way or the other to avoid potential returns.
This is all about maximizing your profit, and obviously if you are dealing with returns you'll make less money. This could also just be an issue with the batch that was made. Maybe that just wasn't up to scratch, but it's also worth noting when a product has a reputation for being poorly made. We don't want our money tied up in returns with Amazon. We want to keep our turnover flowing as fast as we can.
We talk all the time about how when you are buying product, you should try to plan to sell out in 1-3 months. This maximizes our ROI, and is what makes our yearly percentages so high when we sell on Amazon. If that money goes to waste or is tied up it obviously does not go back into our business and slows down the growth we work so hard to achieve.
Keep reviews in mind, and keep on selling!
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