ASD Market Week 2026 Recap: What Amazon FBA Sellers Learned About Suppliers and Selling on Amazon

ALGO™ Team
3 days ago
4 min read

If you want to understand where real opportunities in selling on Amazon come from, you don’t just search online, you go where the suppliers are.

That’s exactly what happened at ASD Market Week 2026, one of the largest wholesale trade shows in the United States, held at the Las Vegas Convention Center.

With more than 1,800 vendors, over 1 million product lines, and 19+ merchandise categories, ASD continues to be a key event for retailers, distributors, and especially Amazon FBA sellers looking to source inventory and build supplier relationships.

But beyond the scale, what matters most is what actually happens once you’re on the floor.

This year, ALGO was there alongside a large group of sellers, gaining firsthand insight into how Amazon suppliers, wholesale pricing, and real opportunities in Amazon FBA are evolving.

What ASD Market Week Really Is for Amazon Sellers

ASD is often described as a one-stop shop for retail sourcing, and that becomes obvious within minutes of walking the floor.

Instead of searching endlessly for products online, sellers are surrounded by thousands of potential opportunities in one place. From trending consumer goods to closeouts and everyday essentials, the range is massive.

For those focused on selling on Amazon, however, ASD represents something much more valuable than product variety.

It represents access.

Access to Amazon suppliers, direct conversations, and relationships that are extremely difficult to build through cold emails or online outreach alone.

What Actually Happened at ASD 2026

From the ALGO side, the event began before the doors even opened.

The team prepared conference rooms inside the convention center to guide attendees and help them approach the event strategically. By the time registration started, sellers were not just there to browse, they were there to execute.

There was strong engagement from the group, with many newer Amazon sellers asking questions, participating actively, and focusing on how to apply what they’ve learned about Amazon FBA, supplier sourcing, and product analysis.

By the second day, the approach became more practical. Sellers were walking the floor with intention, gathering supplier information, analyzing products, and starting real conversations.

This transition from theory to execution is something consistently emphasized in ALGO Reviews and by experienced sellers like Tim Hellbusch, Brett Bastian, and Kevin Seely.

Suppliers Are More Open Than Most Amazon Sellers Think

One of the biggest takeaways from ASD Market Week 2026 challenges a common belief among people trying to start selling on Amazon.

Many assume that Amazon suppliers are closed off or unwilling to work with new sellers.

What became clear at ASD is that this is often not the case.

There were multiple examples where:

A supplier had previously rejected a seller online
That same seller approached them in person
The conversation shifted—and an account was opened

Nothing about the business model changed. What changed was the interaction.

This reinforces a key principle in Amazon FBA and wholesale sourcing:

A supplier saying “no” usually means they are not convinced yet—not that the opportunity is gone.

Why Products Often Look Unprofitable at First

Another important insight relates to profitability.

Many new Amazon sellers review supplier catalogs and quickly conclude that the numbers don’t work. The pricing appears too high, and margins seem too low.

However, what ASD revealed is that most suppliers operate with tiered pricing structures.

New buyers are typically offered higher prices. As relationships develop and order consistency increases, pricing often improves.

At the event, it was common to see conversations evolve. What initially looked like an unprofitable product became viable once the supplier understood the buyer’s intent and professionalism.

This is one of the reasons experienced sellers emphasize relationships as much as data when it comes to selling on Amazon.

A Shift in the Type of Amazon Sellers Attending

Another noticeable change at ASD 2026 was the type of attendees.

There were more newer Amazon sellers and fewer highly experienced ones compared to previous years.

This actually created a different type of opportunity.

With less competition from experienced buyers, suppliers were more available, conversations were longer, and newer sellers had more space to establish themselves.

For someone learning Amazon FBA, this kind of environment can be extremely valuable.

Why Trade Shows Still Matter for Selling on Amazon FBA

In a business increasingly driven by software and tools like Profit Hunter, it’s easy to assume everything can be done remotely.

You can analyze products, estimate demand, and calculate profit from your computer.

But ASD highlights something that technology doesn’t replace:

👉 Relationships still drive opportunity.

Building trust with Amazon suppliers, negotiating better terms, and unlocking new product access often happens faster in person than it ever will online.

Final Takeaway

ASD Market Week 2026 wasn’t just about finding products.

It was about understanding how the wholesale side of selling on Amazon actually works.

It showed that many of the barriers sellers face, especially when it comes to suppliers, are not as rigid as they seem. In many cases, they are simply part of the process of building trust.

For Amazon FBA sellers, the biggest takeaway wasn’t just what was available on the floor.

It was how much opportunity exists once you approach the business differently.

And that shift, from hesitation to action, is often what separates those who struggle from those who succeed.