If you’ve been wondering whether selling on Amazon in 2026 is still the best place to build an online business, you’re not alone. It’s one of the most common questions we get during Algo’s training sessions: “Isn’t Amazon too saturated now?”

The reality is that Amazon’s dominance hasn’t slowed down. In fact, selling on Amazon 2026 has brought even more opportunities for data-driven sellers who understand how to adapt.

Here are three reasons Amazon continues to outperform every other e-commerce platform and how you can take advantage of that momentum.

1. Selling on Amazon: Scale and Reach Are Still Unmatched

No other e-commerce platform comes close to Amazon’s global footprint. With hundreds of billions in annual sales and more than 60% of transactions coming from independent third-party sellers, Amazon is still where the majority of online shoppers begin and end their buying journey.

And while it feels like “everyone is selling,” the truth is that Amazon only represents about 5% of total global retail. That means there’s enormous room to grow — especially for sellers who focus on smart sourcing, brand-name resale, and long-term systems rather than chasing short-term fads.

The takeaway: the market isn’t saturated; it’s expanding. The demand keeps growing faster than most sellers can keep up.

2. FBA Automation Creates True Passive Potential

Amazon’s Fulfillment by Amazon (FBA) program remains one of the biggest advantages over every other platform.

With FBA, sellers can:

• Ship inventory directly to Amazon’s warehouses

• Let Amazon handle storage, packaging, shipping, and customer service

• Focus only on sourcing and pricing strategy

This makes selling on Amazon one of the few e-commerce models that can scale without adding complexity. Whether you’re running it part-time or building a full business, FBA allows your store to operate 24/7 — even when you’re offline.

Other platforms like Shopify, Etsy, and even Walmart require sellers to manage most of the logistics themselves. On Amazon, the system does the heavy lifting for you.

3. The Return on Investment Outperforms Every Other Model

When you invest in inventory for your Amazon business, you’re not just buying products — you’re buying an income-producing asset.

Here’s the comparison:

• Average stock market return: 8–10% per year

• Average Amazon product return: 10–100% per month (depending on product selection and pricing strategy)

This level of ROI is possible because Amazon sellers move real products to real customers with consistent demand. You’re not speculating — you’re operating in a marketplace that already has the traffic and trust built in.

At ALGO, we’ve seen thousands of students reach profitability within their first few months by following structured sourcing systems instead of guessing what to sell.

The Bottom Line

Amazon isn’t slowing down — it’s evolving. Every new policy, data tool, and buyer trend continues to favor sellers who work smarter, not harder.

With the right training, it’s still the best platform for ordinary people to build a scalable, sustainable online business.

If you’re ready to see exactly how this works, our team at ALGO has created a free live training that walks through the entire process — from product sourcing to Buy Box strategy to long-term growth.

Ready to start your Amazon journey?👉 Click Here To Register Now